Two of the best-known brands in the global entertainment lighting technology industry have announced an exciting new partnership which promises to change the landscape of the market in Australia & New Zealand. With effect from 1 September, Melbourne-based manufacturer LSC Control Systems will become the Australia & New Zealand distributor for UK-based lighting controls and visual systems manufacturer, Avolites.
This remarkable development promises to be mutually beneficial to both brands in Australia & New Zealand – and to the market. Not only does it signal a new period of opportunity for the region’s professional lighting industry, it also brings these two renowned brands full circle. Although having been in robust competition for more than 30 years, the two enjoyed a successful partnership back in the 1980s, when LSC provided certain products under OEM license to Avolites. That arrangement was eventually ended by Avolites’ acquisition by Granada Television.
Now, acquisition has changed the outlook once again. As stable-mates in the group of brands owned by Czech-based Robe Lighting, each company can now draw on the strengths of the other, and of the wider Robe group, to offer a new level of solutions and support to the region’s thriving market. With LSC’s role as a provider of world-leading power and data distribution solutions, complemented by Avolites’ renowned visuals and lighting control products, the future is visibly bright.
Avolites’ Managing Director Paul Wong is excited by the development. He says, “We’re all very happy to welcome LSC as our representative for Australia and New Zealand. Their years of industry experience and strong relationships in the region will really help Avolites. We all take great confidence from the natural synergy between our two brands, and we’re sure that together we will rock!”
Gary Pritchard, LSC’s Founder & Managing Director, agrees. “This is incredibly exciting news,” he says. “It allows us to provide a very attractive turnkey offering to the customers we know so well in this region. Two manufacturers working together in their respected fields of expertise can only be a benefit to the market.”
He adds, “Just a few short years ago, we wouldn’t have imagined that an opportunity like this was possible. But now, I’m delighted to say that some big, bold moves in this incredible industry have made it a reality.”
This new reality continues the long and interwoven stories of both brands and presents an optimistic future. “Avolites’ latest range of lighting control consoles and media servers perfectly complements our product portfolio,” says LSC’s Darren McLanders (Business Development). “It’s a powerful synergy and we’re looking forward to passing it on to our customers here in Australia and New Zealand.”
Darren continues, “The Avolites team have done an amazing job over the years, establishing a real presence out in the marketplace, particularly in the UK, supporting and training console users at festivals and shows. It’s a model we’ll follow in our own region, with regular training and direct product support from industry professionals, giving users the confidence and support they need to grow an advanced range of products.”
The Avolites brand will be officially relaunched to the Australia & New Zealand market during the Entech Roadshow, set to visit Sydney, Melbourne, Adelaide, Brisbane and Perth during October.